About us

Our team is the first of its kind in the UK

We are a team of experts with a wide range of specialities and many years of experience. We have come together to provide you with the best evidence-based care possible.

Brought to you by Plant-Based Health Professionals

We are a recognised C.I.C (Community Interest Company). As a social enterprise, any profits will be used to benefit the wider community.

Our mission

At PBHO our mission is to help you reach your best health in the easiest way possible. We aim to achieve this by supporting you through simple but evidence-based lifestyle changes.

UK plant-based online health service

Our 3 core values are:

UK plant-based online health service

Lifestyle first

UK plant-based online health service

Compassionate care

UK plant-based online health service

Working together

Our founders

Dr Laura Freeman, UK online health service

Dr Laura Freeman
Medical Director and Co-founder

UK vegan online health service

Dr Shireen Kassam

Our team

UK online vegan health service

Dr Laura Freeman

CQC Registered Manager
GP & Lifestyle Medicine Doctor

Special interest in cancer, thyroid and autoimmune disorders.

UK online plant based health service

Lisa Simon

RD Ba (Hons), Bsc (Hons)
Registered Dietitian
Seeing patients worldwide excluding USA/Canada

Special interest in digestive health and fertility

UK online vegan health service

Dr Sundhya Raman

BSc (hons) MBBS DPhil (Oxon) Dipl IBLM/BSLM
Lifestyle medicine physician

Special interest in management of type 2 diabetes

Dr Hannah Short

Dr Hannah Short


GP Specialist in Menopause, POI and Premenstrual Disorders

Our partners

Mr Amit Shah

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Mr. Shah qualified for his medical degree in 1988 and achieved his Obstetrics and Gynaecology Masters degree in 1991. He was admitted as a full member of the Royal College of Obstetricians and Gynaecologists in 2004. He has since practiced as a Consultant and Clinical Lead at the Homerton Fertility Centre where he established one of the most successful IVF clinics, providing excellent patient care alongside a first class junior doctor training programme. After 25 years of commitment to the NHS, Mr Shah now works exclusively privately and remains involved with research and development of science. He was invited to the fellowship at the RCOG in 2016.

Mr Shah trained as a fertility specialist in India, as well as the UK, and has since practiced in the USA, Germany and the UK. He has a major interest in treating egg donor IVF, surrogacy and sperm donation treatments in addition to fertility treatments and fertility preserving surgeries, including treatment of endometriosis and assisted conception and egg freezing. He has introduced challenging new techniques in egg freezing and in genetic screening of embryos. Using extensive technology he has been able to identify complex causes of failure of fertility treatments and improve success rates.

Mr Anil Gudi

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Mr. Gudi qualified for his medical degree in 1990. He was admitted as a full member of the Royal College of Obstetricians and Gynaecologists in 1999 and became qualified as a Consultant Gynaecologist in 2005.
He trained in the field of fertility medicine and carried out extensive research at Bombay Hospital in India and the Homerton Hospital in London. Mr Gudi has been the HFEA Person Responsible and Lead Clinician at the Homerton Fertility Centre over the last 4 years.

He specialises in assisted conception techniques, fertility preserving, keyhole surgeries, endometriosis and all aspects of fertility treatments. He has done extensive research in polycystic ovarian syndrome in the UK and in the asian population in India.

In the past few years he has demonstrated new challenging techniques in treating women with multiple failed cycles, genetic screening of embryos and pregnancies through egg freezing. He has been instrumental in introducing new stimulation protocols and tailoring treatments specific to each patient.

Fertility Plus

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Fertility Plus is a leading private fertility and IVF clinic based on Harley Street, London, dedicated to offering couples and individuals the best chance of conception in a supportive, caring and confidential environment. We believe your care is paramount and at our fertility clinic, we ensure that every patient receives personalized care throughout.

Whether it be natural or assisted conception, fertility plus clinic offer a range of fertility treatments including egg freezing, egg donation, donor sperm, IVF, IUI and other treatment options.

If you are experiencing problems with fertility please contact our fertility and IVF clinic and our team of fertility specialists will help you on your journey to becoming pregnant.


Our partnerships and aligned organisations

Care Quality Commission
British Society of Lifestyle Medicine
Yes To Life
Chartwell Cancer Trust

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