Our team is the first of its kind in the UK
We are a team of experts with a wide range of specialities and many years of experience. We have come together to provide you with the best evidence-based care possible.
At PBHO our mission is to help you reach your best health in the easiest way possible. We aim to achieve this by supporting you through simple but evidence-based lifestyle changes.
Our 3 core values are:
Dr Laura Freeman
MBChB, MRCGP, DRCOG CCFP, Dip IBLM/BSLM
Medical Director and Co-founder
Dr Laura Freeman obtained her Medical Degree from the University of Edinburgh in 2006. She completed her vocational training in General Practice in Manchester in 2011. Between May 2012 and May 2019, after attaining full accreditation from the Medical Council of Canada, Dr Freeman ran her own Family Medicine practice in midtown Toronto, taught medical students at the University of Toronto and worked with the MedicalCouncil of Canada as an examiner for International Medical Graduates.
Both within and outside of her General Practice, Dr Freeman has developed a strong interest for plant based nutrition and optimising health through lifestyle choices. In 2019, Dr Freeman became a diplomat of the International Board for Lifestyle Medicine. In her position as Medical Director, she leads a multidisciplinary team of healthcare professionals in a first of its kind, online plant-based healthcare service.
Her focus is putting her passion in Lifestyle Medicine into practice for her patients and watching the incredible success of their lifestyle interventions.
Dr Freeman has been commended by her colleagues and patients alike for her unwavering calm and kind demeanour, her compassion and care for her patients as well as her sound clinical knowledge, skill and judgment. Her patients have endorsed her input for optimising their diet, prescribing individualised exercise prescriptions, stress management and improving sleep habits.
Dr Laura Freeman is certified as a CHIP (Complete Health Improvement Program) Practitioner. She is also on the advisory board for Plant-based health professionals UK and is a course tutor for the UK’s first ever online plant-based nutrition course at Winchester University. She runs regular health workshops and ‘Walk with a Doc’ walking groups in her community.
Dr Shireen Kassam
MBBS, FRCPATH, PHD, DipIBLM
Shireen is a Consultant Haematologist and Honorary Senior Lecturer at King’s College Hospital, London with a specialist interest in the treatment of patients with lymphoma (cancer of the lymphatic system). She is also passionate about promoting plant-based nutrition for the prevention and reversal of chronic diseases and for maintaining optimal health after treatment for cancer.
She qualified as a medical doctor in 2000, initially training in general medicine, and gaining Membership of the Royal College of Physicians (MRCP; 2003). She then specialised in Haematology and achieved Fellowship of the Royal College of Pathologists (FRCPath; 2008). During training, she took time out to undertake a PhD (University of London, 2011). Her research investigated the role of selenium, an essential micronutrient, in sensitising cancer cells to chemotherapy. She was able to show that supra-nutritional doses of selenium could enhance the action of chemotherapy in the laboratory. She has published a number of peer-reviewed papers in the field of lymphoma.
Shireen discovered the power of nutrition for the prevention and treatment of disease in 2013 and since then has been following a whole food plant-based diet. She has immersed herself in the science of nutrition and health, reading scientific papers and books, attending nutrition conferences and completing recognised continuing professional development activities to keep up to date in the field. She has completed the eCornell certification in plant-based nutrition and in 2019 she became certified as a Lifestyle Medicine Physician by the International Board of Lifestyle Medicine. With her medical and scientific training, Shireen is uniquely placed to interpret nutritional data and incorporate the latest findings into daily medical practice.
Shireen founded Plant-based health professionals UK in 2017. Since then she has been appointed as Visiting Professor of Plant-Based Nutrition at Winchester University with the aim of producing high quality educational material and courses. In 2019 she became certified as a Lifestyle Medicine Physician by the International Board of Lifestyle Medicine and is also a certified CHIP (Complete Health Improvement Program) practitioner. She is also a member of the Research Advisory Committee for the Vegan Society. Her work has been published by The Times, Mirror, Metro, Plant Based News and BBC food.
Dr Laura Freeman
GP & Lifestyle Medicine Physician
Dr Laura Freeman MBChB MRCGP CCFP Dip IBLM/BSLM
Medical Director and Co-Founder
CQC Registered Manager
GP & Lifestyle Medicine Doctor
Special interest in cancer, thyroid and autoimmune disorders.
Dr Laura Freeman obtained her Medical Degree from the University of Edinburgh in 2006 and qualified as a GP in 2011. Between May 2012 and May 2019, after attaining full accreditation from the Medical Council of Canada, she ran her own Family Medicine practice in midtown Toronto, taught medical students at the University of Toronto and worked with the Medical Council of Canada as an examiner for International Medical Graduates.
Both within and outside of her General Practice, Dr Freeman has developed a strong interest for plant based nutrition and optimising health through lifestyle choices. In 2019, she completed the Harvard Medical School Lifestyle Medicine course and passed the International Board Exam for Lifestyle Medicine. Her focus is putting her passion in Lifestyle Medicine into practice for her patients and watching the incredible success. She is a course tutor for the UK’s first course in plant-based nutrition and sustainable diets (University of Winchester).
Dr Laura Freeman has a special interest in cancer, thyroid and autoimmune disorders. She is a certified CHIP (Complete Health Improvement Program) practitioner. She runs regular health workshops and ‘Walk with a Doc’ walking groups in her community.
Dr Sue Kenneally
GP, Nutritionist & Weight Loss Specialist
Dr Sue Kenneally MBBS MRCGP MSc NutMed ANutr
GP & Nutritionist
Regional Director for British Society of Lifestyle Medicine
Special interest in weight management
Dr Sue Kenneally graduated from Barts Medical School in 1995 and qualified as a GP in 2001. She returned to the University of Surrey at a later date to study a postgraduate degree in nutrition. She is a certified nutritionist with and regulated by the Association for Nutrition.
Dr Sue Kenneally is a founder, director and nutrition lead for the British Society of Lifestyle Medicine. She is also a SCOPE certified member and Wales lead for the Association for the Study of Obesity. She is a board member for the Welsh Obesity Society, Tutor in Weight Management for the University of South Wales and is the Royal College of GPs representative in Nutrition and weight Management.
Her own studies and expertise in nutrition prompted her to reassess her own diet as well as her patients. As a lifestyle doctor however, she recognises that the opportunity to have radiant health involves more than diet alone. Dr Kenneally promotes and has a keen interest in physical activity, sleep, stress management and many other aspects of the lifestyle choices we all make every day.
Lisa Simon RD Ba (Hons), Bsc (Hons)
Special interest in digestive health and fertility
Seeing patients worldwide excluding USA/Canada
Lisa studied Clinical Nutrition and Dietetics at Cardiff Metropolitan University for four years, before graduating with first class honours in 2014. Her clinical experience in the NHS includes providing care to patients in both the inpatient and outpatient setting.
Lisa began her career working in Morriston Hospital in Swansea. After a year of working with patients with a wide range of clinical conditions, she took up a rotational post at the University Hospital of Wales, where she worked in neurology, cardiology and respiratory. She then took up a specialist post in critical care in the Royal Gwent Hospital in Newport, before specialising in gastroenterology in 2016. Lisa continues to run weekly gastroenterology clinics virtually for the NHS.
In 2019, Lisa completed the UK’s first plant based nutrition and sustainable diets course (Winchester University) and has since gained extensive experience in the field of plant based nutrition. Her special area of interest is male and female fertility and she has developed a strong passion for providing evidence-based, patient centred care in her areas of expertise. She takes a professional but non judgemental approach to offer her patients a truly individualised and holistic treatment plan.
Lisa is registered with WPA.